Why Are Models Intentionally Falling Down the Runway?
Face-plant, but make it fashion.
Models stumbling on the runway has been its own genre of internet content for decades. Ingrained in every fashion aficionado's memory is Naomi Campbell taking a spill in 1993 while she was walking the Vivienne Westwood show wearing 9-inch platform heels. And of course, every pop culture junky recalls the episode of Sex and City where Carrie Bradshaw face-plants the catwalk during New York Fashion Week.
However, this season in Milan, a couple of designers staged intentional tumbles and footwear gaffs during their runway shows. During the Fendi show, a model stopped directly in front of Anna Wintour to remove her platform wedges — we would be led to believe this was due to discomfort, but many are calling this a stunt.
Then we have Avava, an Italian brand known for conscious production — during their runway show every single model executed their rendition of a fashionable fall. One netizen proclaimed that while she “can’t tell whether the clothes were actually good”, she did enjoy the spectacle. After all, it stands to reason that if a tumble makes headlines, so will the show. Garnering press by any means necessary.
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