How LVMH's Kenzo is Supporting WWF Tiger Conservation Initiative
With its newest capsule collection, French luxury fashion brand Kenzo, known for its tiger iconography, continues its support of tiger conservation.
LVMH fashion house Kenzo, founded in 1970 by Japanese designer Kenzo Takada, has a wildly unexpected capsule collection with the World Wildlife Fund (WWF). The global population of wild tigers has decreased nearly 95% since the start of the 20th century, mostly due to poaching and habitat loss. Since Carol Baskin can't save them all, people and companies like Kenzo are stepping up to help the endangered species.
According to the brand, the tiger symbolizes the founding principles of Kenzo: powerful energy, nature as a major inspiration. Kenzo's goal with this WWF collection is to help protect these tigers and the areas they inhabit. In successfully protecting tigers, huge landscapes that are home to thousands of other threatened species will also be safeguarded. Kenzo's continuing partnership with the WWF will support the organization's work towards doubling the number of tigers in the wild by 2022, which is also the 'Year of the Tiger' in the lunar calendar. This WWF goal, known as TX2, is one of the most ambitious conservation initiatives ever set for a single species.
Kenzo's TX2 Collection
The new capsule collection is made of 100% organic cotton certified by the Global Organic Textile Standard (GOTS). Kenzo says they will donate $10 towards the TX2 goal for each piece sold. This partnership will take place through the end of 2022—the ambitious timeline set by TX2 to double wild tigers from 2010 levels. Shop the Kenzo x WWF collection at kenzo.com or in Kenzo stores worldwide.
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